Philips New Product Launch 2026 - Serang

July 31st, 2026

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On 31 July 2026, PT Sahabat Abadi Sejahtera (SAS), together with Signify, introduced Philips LED Ultra Bright to retail partners from electrical stores in Serang and nearby areas at Mall of Serang. More than a product introduction, the event was also an opportunity to connect with our retail partners and strengthen relationships.  

The gathering brought together product updates, interactive games, and door prizes in a relaxed and engaging atmosphere. Partners also had the opportunity to learn more about Philips LED Ultra Bright before enjoying a movie screening of Spider-Man: Brand New Day together.

For SAS, the event was not only about introducing a new product, but also about creating a space to connect and spend meaningful time with our retail partners. Through these moments, we hope to continue building strong relationships and creating a partnership that grows beyond business.